| Structure |
Fixed-scope project siteSet in the project. To change it later, you ask for a new quote. |
Template or AI-built pageLayout picked by taste, similar to your competitor's. |
With Studio ConnectaConversion architecture drawn from data, section by section. |
| Copy |
Fixed-scope project siteWritten once, for the launch. You pay for each sentence change as a one-off job. |
Template or AI-built pageGeneric copy from the same prompt your competitor uses. |
With Studio ConnectaCopy written for your funnel and your audience, adjusted based on test results. |
| Contact |
Fixed-scope project siteIntegrations only if they made it into the project scope. |
Template or AI-built pageA standalone form that drops into an email inbox. |
With Studio ConnectaForm, WhatsApp, pixel, and CRM connected to your sales process. |
| Measurement |
Fixed-scope project siteOnly if someone set it up and follows the numbers. |
Template or AI-built pageCounts visits too, in the tool's own dashboard. The source of each contact and the point where visitors stop go unmeasured. |
With Studio ConnectaSource tracked: how many come in, where they stop, and how many reach out to you. |
| Search |
Fixed-scope project siteLaunch-day SEO, with no Search Console follow-up afterward. |
Template or AI-built pageShows up for people who already type the company name. The Google listing is disconnected or doesn't exist. |
With Studio ConnectaEach page mapped to your customer's search, Search Console connected, and your Google listing aligned with the site (when applicable). |
| Speed |
Fixed-scope project siteMeasured at delivery. After that, it depends on whoever maintains the site. |
Template or AI-built pageDepends on the template and the plugins you install. |
With Studio ConnectaCore Web Vitals, sitemap, and structured data in the build, with monitoring every month. |
| Improvement |
Fixed-scope project siteFrozen from launch until the next quote. |
Template or AI-built pageYou adjust it yourself, in your spare time. |
With Studio ConnectaUp to 2 hours of adjustments a month, A/B tests, and new landing pages for each campaign, at the pace set in the Diagnosis. |
| Who looks after it |
Fixed-scope project siteMaintenance, when there is any, means a separate contract. |
Template or AI-built pageThe platform hosts it. Copy, integrations, and measurement are on you. |
With Studio ConnectaStudio Connecta hosts, monitors, and adjusts it, on a monthly subscription. |