| Who edits |
On a phone, by your teamWhoever has time on your team, on a phone, between other tasks. |
AI app, on your ownYou, adjusting what the app generated. |
With Studio ConnectaA senior editor, with the method each format calls for. |
| Long recordings |
On a phone, by your teamThe live stream airs once, and the recording sits on the drive. |
AI app, on your ownYou pick from the clips the app suggests and check each one. |
With Studio ConnectaThe editor watches the footage and pulls the moments that stand on their own, each one as a short video. |
| Ads |
On a phone, by your teamThe same video runs until the audience tunes out. |
AI app, on your ownYou generate quick versions and choose the moment and pace on your own. |
With Studio ConnectaA senior editor chooses the moment and pace for the campaign's short ads and VSLs. |
| Captions |
On a phone, by your teamGoes out without captions, and viewers with the sound off scroll past. |
AI app, on your ownAlso generates automatic captions, in the app's style. |
With Studio ConnectaDynamic captions synced to speech, in your brand's style. |
| Brand identity |
On a phone, by your teamA different logo, font, and intro in each video. |
AI app, on your ownYou start from the app's ready-made templates. |
With Studio ConnectaIntro, lower thirds, logo, and type animated from your brand book. |
| Audio |
On a phone, by your teamEcho, noise, and volume that jumps up and down. |
AI app, on your ownAlso runs automatic noise reduction. |
With Studio ConnectaClean, normalized audio, with music from a licensed library. |
| Formats |
On a phone, by your teamA single format, reframed by hand for each platform. |
AI app, on your ownAlso reframes to 9:16, and you check each version. |
With Studio ConnectaFinal video in 9:16, 1:1, and 16:9, ready to post. |
| Cost |
On a phone, by your teamTeam hours pulled from other work, with no forecast of the total. |
AI app, on your ownThe app subscription plus your hours of tweaking. |
With Studio ConnectaHours package estimated and approved before editing starts. |